Tel-Air Interests created one of the most iconic commercials in advertising history with the legendary “Lolita the Killer Whale” spot, starring Jim McKay. In the ad, Lolita dives to the bottom of her tank and returns with a Timex watch in her mouth—perfectly intact. Named the 8th greatest commercial of all time by Advertising Age, the spot became a cultural touchstone. During the Mad Men era, Tel-Air regularly collaborated with leading Madison Avenue agencies, helping to shape the golden age of American advertising.